Mallorca, de lo local a lo internacional

La creación de un producto nuevo a partir de las lenguas mallorquinas

La tienda Estilo San Felio ha revolucionado el mercado de las telas mallorquinas con la creación de diferentes tipos de productos, como cerámicas, detalles para la cocina, cojines, etc. La empresa ha conseguido adaptar un producto típico mallorquín a las necesidades del nuevo consumidor.

De lo local a lo internacional

Hoy en día la gente ya no cose y no tiene el tiempo para adaptar las telas de lenguas, esta empresa que ya tiene 3 tiendas en Mallorca ha adaptado el producto a las nuevas demandas.

De Mallorca al mundo

De esta manera se ha reactivado un sector artesanal que ha visto como sus ventas aumentaban un 50%.

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Tv journalist job

Behind the news

As a TV journalist, I am responsible for reporting on the news to your viewers. My main focus is to research news events in order to compile presentable stories. This may include traveling to the scene of events and interviewing those involved, like bystanders or police officers. I may also conduct research in order to provide a more accurate and complete story.

Interviewing

When covering a scheduled event, you might spend time observing the occasion and then have the opportunity to complete interviews in a more controlled environment. I really like the interview to Joan Balaguer, an old photographer from Algaida who has been covering along his life the news about the village… today he is 96 years old. He is a testimony of the history.

Once you have the material gathered for a story, you’ll need to write your script, produce the piece and complete any necessary editing. In some cases, you’ll report from a scene while incorporating pre-recorded elements into your story; this may require a mixture of live reporting and previously edited material. Throughout all of your work as a TV journalist, you’ll work closely with producers, camera operators and technical crew members.

“Los alumnos de EDIB han visitado las instalaciones de Grupo Serra”

Los alumnos de Segundo de Marketing y publicidad han visitado el Grupo Serra con la profesora  Maria Coloma Mairata a la planta de edición del Grupo Serra.

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La Publicidad en el Grupo Serra

Los alumnos han sido recibidos por Esther Calvo, testimonio de la historia de la publicidad mallorquina. Ella empezó su trayectoria de publicista en la empresa de publicidad de su padre “Publicidad Calvo” siendo casi una niña. En su juventud empezó en Grupo Serra donde ha sido testigo desde muy joven de la evolución del grupo de comunicación.

Una de las principales cosas que los alumnos han aprendido:

  • Los alumnos de EDIB han disfrutado con la historia del Grupo Serra y con las curiosidades históricas que ha vivido el Grupo de Comunicación.
  • Además han conocido como se han adaptado a nuevos mercados como el alemán, el inglés y el ruso. Además de la evolución de promociones online conjuntamente con el periódico en papel y otras estrategias de marketing. Forma parte de las excursiones con los alumnos de EDIB para aproximarse al mundo laboral.

Sigue leyendo

125 años informando

Gracias al 2016, lo mejor está por llegar en este 2017

Este año no puedo más que dar las gracias y agradecer todos los preciosos momentos que he tenido rodeados de amigos, familia y la gente que he conocido este año, algunos de ellos/as ya se quedarán para toda la vida. Nuevas experiencias y proyectos laborales han entrado en mi vida para aprender y sobretodo desarrollarme con nuevos retos profesionales como mejorar mi alemán.

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Empezaba el año en Punta Cana con Blanca, después de viajar con mis compañeras de viaje y de vida (mis amigas) a Bruselas, seguía por Dusseldorf a mediados de marzo, después Dinamarca y Flensbourg(Alemania), empezaba el verano en Ibiza para después seguir en las paradisíacas playas de Mallorca, terminar el verano y desconectar del trabajo en Londres.

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Regresaba a Alemania en octubre, a Düsseldorf para ver a mi amiga Evelyng y terminaba trabajando de vendedora de estrellas en el  Weihnachtmarket de Düsseldorf para después ir en roadtrip a Amsterdam y terminar en Barcelona. Escenarios todos ellos que están para siempre en mi corazón.

img_20161205_113621Siempre abierta a tener nuevos trabajos, continúo enfocada en la gestión de campañas de google adwords, analytics y mi trabajo como docente.img_20161205_123004

Mi primer propósito para el 2017 será que la salud me acompañe, tener nuevos retos y nuevas cosas por aprender. Me despido dando gracias por lo bien que se ha portado la vida conmigo este año, aunque también ha habido malos momentos, lo mejor siempre está por llegar.

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Law firm marketing techniques

Maria Coloma Mairata. I have been working as a Marketing Manager at Bufete Frau along this year, a law firm in Mallorca and Ibiza creating high quality content on the website. From my point of view this is one of the most important techniques for a law firm, but also it’s important to choose the right infrastructure for your law firm’s online presence.

  • I have worked with google adwords and analytics, SEM, and always taking in consideration the SEO of the website.
  • The campaigns with google are so interesting because you have a lot information about your clients and also you can follow them along their navegation with the re-marketing campaigns.IMG_20160715_111831.jpg
  • Red Display can give us a good opportuniy to design our own campaigns with banners in different sizes and follow the customers on each website that he or she visits.
  • If the user has visited the website we can follow along his navegation, we can see on the picture the banner on the BBC web and also on the youtube… 

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Offline or online? 

We have created also campaigns on magazines as Airberlin magazine and some internationals magazines based in Mallorca.

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Events and promotion 

All the events that are interesting for the lawyer firm can be a plus for the lawyer firm as the organization of conference at ESERP, El Salón del Empleo, Hundredrooms conference or the promotion of events as Gran día de la Vela Bufete Frau.

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If you want to contact me just sent me an email to my linkedin. 

Marketing for lawyers

The last January I changed my job for some brands on marketing and social media, to be part of the Bufete Frau‘s team. For the moment, I’m the marketing manager of this firm while I am working as marketing teacher at EDIB and ESERP.

Bufete Frau is not a conventional law firm. As a company offering legal services, we advise, defend and represent our clients in both judicial and extra-judicial matters. But more importantly, we offer our clients technical infrastructure combined with a human approach, which is at the forefront of legal proceedings. The lawyers firm has offices in Pollença, Sóller, Portals Nous, Andratx, Ibiza and London.

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The last 17th of march J.Carlos Frau was at a Desayuno ESERP and he explained some of the mains ideas about how is working the marketing campaigns.

  • The Marketing is focused on Content Marketing
  • Immediately answer to the customers
  • The company is open 365 days/ 24 hours/ 7 days
  • Campaigns on Red Display of Google Adwords
  • Marketing online on different websites
  • Advertisement on magazines
  • Events and co-branding 

The importance of the information in the tourism sector

IMG_20160114_163916FEHM is the most important association of the tourism sector of Mallorca that represents 26 associations and 961 touristic establishments. Maria Renart, Attached to the Executive President of the of the FEHM has described in ESERP how important is to take in account the secondary and primary information before to take decisions. Following this she has explained the informs that create the FEHM to know about the expense of tourism, the quantity of tourist, the profile to understand the touristic demand in addition to it some kind of informs to understand the touristic offer.

I have had the pleasure to introduce her to the conference and I am so glad, because she was my collegue 3 years ago.

“Brands have to be honest, show empathy, humor and daring…” explains Ivan Levy

Ivan Levy is a retail entrepreneur best known for establishing and building “The Body Shop” brand in Switzerland. Last week I organized a conference with him at ESERP business school in Mallorca.

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Ivan successfully sold “the body shop” to COOP in June 2010 and continues to lead the business, having been appointed as CEO by COOP. Ivan was also the Body Shop International CEO, and has led a number of other retail operations and consultancy programmes… After this year he founded a little company called the Knowledge Bank and he also joined Earthchild as a Director/Mentor. This company uses organic cottons and they work with social responsibility.

Ivan was the Chairman of Magic Bus UK Charity (up to 2006), a Member of The Dean’s Global Advisory Board Council for Harvard University, and Executive Chairman o Q Garden Company (until 2006).

As well that, Mr. Levy is the kind of person who really loves the island of Mallorca and we had the opportunity lo learn from him. The following are some of his ideas of the conference:

* First of all the companies need to create a brand with honesty, empathy, generosity, humility, humor and daring… also some character and humanity.

* The companies need to have a true policy of Social Responsability


*We can earn money taking care of our planet.

* You have to return your benefits to the planet with actions, with good benefits, in reference to this he explains: “After all my career I feel the obligation to return to society all that I have received. I’m worried about how the world will be in the future and I feel that we can do something”.

*The last project with “dignitat i feina” is not to do charity but to create a good product and to create jobs making a good “turron” called “turro artesa d’ametla”.

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He has helped the Franciscans from Artà, Dignitat i Feina associació, with the packaging of a new turron and also to increase their sales that are helping people who are in need. In addition to it, they have created some alternative products directed to people who don’t want to eat calories such as t-shirts, aprons to help to the Franciscans.

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He shared with the students of ESERP and they enjoyed a lot. 

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Nowadays he is doing really interesting work in the heart of Mallorca in Son Naava, close to Montuïri with the only biodynamic olive grove in Mallorca.

To sum up the customers don’t expect perfect brands. They will embrace brands that are honest, show empathy, generosity, humility, humor and daring… also some character and humanity.

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