FEHM is the most important association of the tourism sector of Mallorca that represents 26 associations and 961 touristic establishments. Maria Renart, Attached to the Executive President of the of the FEHM has described in ESERP how important is to take in account the secondary and primary information before to take decisions. Following this she has explained the informs that create the FEHM to know about the expense of tourism, the quantity of tourist, the profile to understand the touristic demand in addition to it some kind of informs to understand the touristic offer.

I have had the pleasure to introduce her to the conference and I am so glad, because she was my collegue 3 years ago.