Marketing for lawyers

The last January I changed my job for some brands on marketing and social media, to be part of the Bufete Frau‘s team. For the moment, I’m the marketing manager of this firm while I am working as marketing teacher at EDIB and ESERP.

Bufete Frau is not a conventional law firm. As a company offering legal services, we advise, defend and represent our clients in both judicial and extra-judicial matters. But more importantly, we offer our clients technical infrastructure combined with a human approach, which is at the forefront of legal proceedings. The lawyers firm has offices in Pollença, Sóller, Portals Nous, Andratx, Ibiza and London.

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The last 17th of march J.Carlos Frau was at a Desayuno ESERP and he explained some of the mains ideas about how is working the marketing campaigns.

  • The Marketing is focused on Content Marketing
  • Immediately answer to the customers
  • The company is open 365 days/ 24 hours/ 7 days
  • Campaigns on Red Display of Google Adwords
  • Marketing online on different websites
  • Advertisement on magazines
  • Events and co-branding